The Science Behind Smile - 1201 Words

Measures of Happiness and the Secret behind Smile In his article, â€Å"The Science behind the Smile†, Daniel Gilbert focuses on the various aspects, reasons and measures of happiness. Happiness, as he explains has now become a part of science which was previously studied only by psychologists. Giving it a scientific view, an economist studies happiness to coincide it with the theory of ‘wants’. When he gets to know the ‘wants’, he’ll be able to assume the demand which in turn will also help him in assuming the supply and overall managing of microeconomics and macroeconomics. Then there are neuroscientists studying happiness from a medical attitude, helping themselves to come up with conclusions; but how every discipline measures†¦show more content†¦A first distinction is between experienced and remembered well-being. Experienced well-being depends on moment-by-moment reports, usually of pleasure or pain, and remembered well-being is reported subsequently, and is hence based on memo ry. A second distinction relates to the time span of the emotion or event being experienced or remembered. For experienced well-being, the time span is momentary, but for remembered well-being, the report can relate to a past moment (how did you feel when something happened, or at noon), to the average for any particular event or time period, whether yesterday, last week, your last holiday, your just-finished colonoscopy, or to your life as a whole these days. A third distinction is between evaluations and emotional reports. An evaluation is inherently a judgment about something, while an emotional report is more simply the description of an emotional state. (John F. Helliwell and Shun Wang, 2012) The report found the following: ââ€" ª Happier countries tend to be richer countries. But more important for happiness than income are social factors like the strength of social support, the absence of corruption and the degree of personal freedom. ââ€" ª Over time as living standards have risen, happiness has increased in some countries, but not in others (like for example, the United States). On average, the world has become a little happier in theShow MoreRelatedHappiness : The Science Behind Your Smile By Daniel Nettle942 Words   |  4 PagesMaria Valenzuela November 26, 2016 PSY 104 Final Paper Happiness In the book Happiness: The Science Behind Your Smile by Daniel Nettle he states that happiness offers a remarkable portrait of feelings that poets, politicians, and philosophers all agree truly make the world go around. Nettle is currently at Newcastle University in the United Kingdom and is the Co-director of the center for behavioral and evolution. He mainly studies humans. Nettle is a behavioral biologist that that has interestRead MoreMy Future Career - Original Writing1049 Words   |  5 Pagesclose and I had to start school. There was a new club called â€Å"Science Olympiad,† but I wasn’t interested because I had decided on being a dentist. â€Å"Hey Cookie, are you going to join Science Olympiad?† I told my friend no because I didn’t want to be a scientist. She began raving about the forensic science shows she watched at home. Quickly, I disclosed my love for the TV show, CSI (Crime Scene Investigation). The murderer leaving evidence behind, the detectives putting the pieces together, and the victimRead MoreThe Famous Mona Lisa Was Created During The Renaissance Essay1016 Words   |  5 Pagesworld. They improved science and technology to another level that reformed the world. The movement began in Italy where libraries and academies thrived but eventually will spread throughout Europe. 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In the article, The Psychological Study of Smiling written by Eric Jaffe, we go through the science and benefits of smiling.Read MoreThe Rise Of The Greek And Roman Empires991 Words   |  4 PagesThe Last Supper, Mona Lisa, and many other amazing pieces that he did. However, Leonardo Da Vinci, was not just an artist. He was also a mathematician, inventor, architect, military engineer, and draftsman. Leonardo Da Vinci also studied laws of science and nature and influenced many other individuals throughout his lifetime. When Da Vinci was only fourteen years old, he began to apprentice the artist, Andrea Del Verrocchio. Verrocchio, was so amazed at the talent within Da Vinci that after yearsRead MoreEssay on Nonverbal Communication: A Notion to Motion1393 Words   |  6 Pages A simple smile, a gazing stare, a firm hand shake or just an unpretentious hello are all forms of communication. While it is essential to the coexistence of the human race, communication is the one thing that is common amongst people of all cultures. Crapo (2013) explained that communication is transference of a philosophies and information from one person to another by ones actions, gestures, and words (Human communication, para.1). Although people use different avenues to express their thoughtsRead MoreMy Career As A Physician857 Words   |  4 Pagesgraduating from high school, I was accepted into my city’s medical school and started my career as a physician. However, Venezuela is currently filled with corruption, economic burdens, and violence; thus, after one semester, I decided to leave everything behind and move to the United States for a better future. Even though I had to start from zero, I want to pursue my dreams no matter the time it takes. Every action and every decision made me who I am today; transitioning to a new country, completing myRead MoreDevelopmental Milestones Essay953 Words   |  4 Pagestogether * Walk on tiptoe * Hole crayon with thumb and fingers instead of fist * Roll, pound, squeeze, and pull clay | Social and Emotional | At age of three months: * Smile when someone speaks to them * Maintains eye contact from early on in lifeAt age of six months: * Respond to friendly speech with a smile or coo * Enjoys watching another babyAt age of nine to twelve months: * Give affection * Demonstrate â€Å"attachment behavior† (feel free to explore as long as their specialRead MoreLeonardo Da Vinci And The Renaissance Period1455 Words   |  6 Pages(1). Leonardo was well renowned for many other occupations such as a sculpture, architect, engineer, inventor and scientist. However, some of his most famous and brilliant work are from his paintings. 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What Is A Neural Network - 1466 Words

What is a Neural Network? Since the birth of the computer era one thing has always been clear: humans and computers are opposites when it comes to strengths in logical thinking. While computers excel in mathematics, solving complex equations faster than a human can start, they fall short in areas like facial recognition and pattern prediction. Computer scientists have made strides in lessening the gap of intelligence between computers and humans, working on several types of programs, referred to as artificial intelligence, to enhance the way computers work and â€Å"think.† One type of AI called an Artificial Neural Network (commonly referred to as either ANN or â€Å"neural net† for short). A neural network is a program that simulates the way a†¦show more content†¦Looking at the diagrams, we can walk through and see how neural networks are modeled after biological neurons. Neurons send and read messages through electrical impulses, much like how computers send and read data through binary. Neurons receive impulses through their dendrites, and send an output impulse through their single axon. Impulses flow between neurons through synapses, connecting one neuron’s dendrites to another s axon. The synapses vary in strength, and either boost or weaken the message being sent to the dendrites, which carry the message towards the cell body to the nucleus. Then, in the cell body, all of the impulses brought in from the dendrites are summed up, and if that sum meets a certain criteria, new impulses is sent along the nuclei axon. In the mathematical model that neural networks use, the process is extremely similar. A variable travels along the axon of a different neuron to the dendrite of the model neuron. The synapses are referred to as weights. The incoming variable is then multiplied by the weight of the path it came through. The values of the weights change depending on how the network is programmed to learn. It is the changing of the weights that is the â€Å"learning† of the network. Then, similar to the biological neuron, all of the inputs are summed up, and if it meets a specific threshold, then the program sends an output. Network Through the Layers In the

Causes Of Pollution Essay Example For Students

Causes Of Pollution Essay Pollution is the introduction of harmful substances or products into the environment. It is a major problem in America and as well as the world. Pollution not only damages the environment, but damages us also. It has cause many problems ranging from lung cancer to the greenhouse effect. It is all among us and but we continue to live in our own filth. What is the reason behind this flawed logic? In this paper I will examine the problems and solutions for this issue. Automobiles are undeniable the greatest source of pollution. The noise pollution created by cars is immense. Another polluting effect of cars is the heat it creates. This heat makes it unpleasant to be near the car while its running. And of course the most famous of the automobiles evils is the exhaust. The toxic fumes given off as a byproduct of the combustion engine are slowly deteriorating our lungs and our atmosphere. The exhaust is extremely toxic to human beings. But why do we do continue to drive these walking time bombs. Some people will say it is progress, but the majority drives it for the convenience. Why walk four miles in four hours when you can drive the same miles in four minutes?Another popular source of waste is the post-consumer market. American citizens throw away millions of tons of garbage each year, and this trash has to go somewhere. While there are projects underway to clean and reuse this refuse most of it gets dumped into huge landfills. These landfills are disgusting festering blisters on our countrys landscape. But people continue to consume and throw away more and more in the name of convenience. As they see it, when things get old, throw it away and get a new one. They blame the government for the trash problem, but the truth blame should be placed on themselves. The last great source of pollution lays in the businesses. Although not common, businesses have been known to dump their waste products into streams, lakes, and rivers. This may seem like a relatively small occurrence that really is not your concern, but youre wrong. Each time one of these companies pollutes there are horrible consequences to pay. Mutations, destroyed ecosystems, and human death have all occurred as a direct result of illegal dumping. It contaminates our drinking water and soil. It causes entire communities of humans (not to mention animals) to move on to new places not to return for at least a century. The pollutants dumped by industry are so concentrated that a single barrel can destroy an entire lakes ecosystem. Not only do companies dump chemicals, but also hot water. This hot water kills most life it comes into contact with, but also causes an overgrowth of algae that covers the surface of the lake, or pond, and blocks the light from reaching the bottom. This me ans the plant life cannot grow, which mean the small bacteria and other microorganisms cant grow which means fish cant feed which means the ecosystem dies. Pollution like any other problem can be solved, but this is a long process. Individuals can do their part to save the environment as well as themselves. Instead of driving, carpool, take the bus or any other method of mass transit. This will cut down on pollution made by cars each year, not to mention your gas bill. When it comes to the trash problem, take the time to sort your trash and place it in the appropriate recycling bins. By recycling we reduce the amount of waste piled onto the landfills. As for consumption, pay attention to how the products you buy are manufactured and how they are packaged. Avoid those products made in unfriendly ways towards our mother earth. If a product encourages the destruction of land, or is of completely no use dont buy it. And finally voice your opinion in the polls. If each individual did their part, we will be creating a better world for ourselves as well as our children. .u2248253b209ae49d36e4f7c27c653599 , .u2248253b209ae49d36e4f7c27c653599 .postImageUrl , .u2248253b209ae49d36e4f7c27c653599 .centered-text-area { min-height: 80px; position: relative; } .u2248253b209ae49d36e4f7c27c653599 , .u2248253b209ae49d36e4f7c27c653599:hover , .u2248253b209ae49d36e4f7c27c653599:visited , .u2248253b209ae49d36e4f7c27c653599:active { border:0!important; } .u2248253b209ae49d36e4f7c27c653599 .clearfix:after { content: ""; display: table; clear: both; } .u2248253b209ae49d36e4f7c27c653599 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2248253b209ae49d36e4f7c27c653599:active , .u2248253b209ae49d36e4f7c27c653599:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2248253b209ae49d36e4f7c27c653599 .centered-text-area { width: 100%; position: relative ; } .u2248253b209ae49d36e4f7c27c653599 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2248253b209ae49d36e4f7c27c653599 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2248253b209ae49d36e4f7c27c653599 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2248253b209ae49d36e4f7c27c653599:hover .ctaButton { background-color: #34495E!important; } .u2248253b209ae49d36e4f7c27c653599 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2248253b209ae49d36e4f7c27c653599 .u2248253b209ae49d36e4f7c27c653599-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2248253b209ae49d36e4f7c27c653599:after { content: ""; display: block; clear: both; } READ: My Last Duchess Analysis EssayBibliography:

Stages of Demographic Transition in Spain Between 1960-2008 free essay sample

This corresponds to the red square stated on the figure showing the demographic transition theory. At the start of the second phase the birth rate and the death rate are still high, but in this phase they will both decline to a lower level. The death rate starts declining earlier and it will decline faster than the birth rate. This will result in a remarkable growth in the population size during the second phase. A important factor for the decline of the death rate is the improvement in the standard of living. Other factors for this decline were improvement in health care and in hygiene. The decline in the birth rate during the second phase of the demographic transition theory is also a result of the improvements in the standard of living and in health care. The increase in prosperity resulted in a decline of the total fertility rate. Children were no longer needed to work in the industrial life to help their parents raise an income, and because of the improvements in health care, children were no longer needed to take care of their parents when they were old. We will write a custom essay sample on Stages of Demographic Transition in Spain Between 1960-2008 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

++i and i++ Increment and Decrement Operators

++i and i++ Increment and Decrement Operators These increment operators and the corresponding decrement operators are perhaps a little confusing to anyone who hasnt come across them before. To start with there are several different ways to add or subtract one. i i 1;i 1;i;i; For subtracting one there are the same four choices with - substituted for each . So why exactly does JavaScript (and other languages) provide so many different ways to do the same thing? Well, for one thing, some of these alternatives are shorter than others and so involve less typing. Using easily allows any number and not just one to be added to a variable without having to enter the variable name twice. That still doesnt explain why both i and i exist since both can only be used to add one and both are the same length. The reason for the two alternatives is that these are not really intended to be used as stand alone statements but are really designed to be able to be incorporated into more complex statements where you actually update more than one variable in the one statement.statements where you actually update more than one variable in the one statement. Probably the simplest such statement is as follows: j i; This statement updates the values of both of the variables i and j in the one statement. The thing is that while i and i do the same thing as far as updating i is concerned they do different things with regard to updating other variables. The above statement can be written as two separate statements like this: j i;i 1; Note that combining them together means we have eight characters instead of 13. Of course, the longer version is much clearer where it comes to working out what value j will have. Now if we look at the alternative: j i; This statement is the equivalent of the following: i 1;j i; This, of course, means that j now has a different value to what it had in the first example. The position of the either before or after the variable name controls whether the variable gets incremented before or after it gets used in the statement that it is used in. Exactly the same applies when you consider the difference between i and i where the position of the determines whether one is subtracted before or after the value is used. So when you use it separately as a single statement it makes no difference whether you place it before or after the variable name (except for a microscopic speed difference that no one will ever notice). It is only once you combine it with another statement that it makes a difference to the value that gets assigned to some other variable or variables.

7 Tips for Editing to Improve Usage

7 Tips for Editing to Improve Usage 7 Tips for Editing to Improve Usage 7 Tips for Editing to Improve Usage By Mark Nichol How do you make sure you’re writing right? Crafting prose is mostly a matter of using the right words for the job. Here are some steps to help you achieve that goal. 1. Look up the definition of an unfamiliar word and be sure you understand the meaning before you use it. It’s easy to deploy a word you’ve just read or heard, mistakenly believing you understand its definition or its connotation, only to confuse or accidentally mislead your readers. Always double-check a term you’ve never used before. (Consider doing the same with words you’ve used before and think you know.) 2. Search a thesaurus or a synonym finder for the precise meaning, taking care to notice the different connotations of similar words. Flag stock words and phrases, and thumb or click through a print or online resource to select a more exact or accurate synonym. But be alert to seemingly similar words with distinct senses. 3. Keep your writing clear and coherent, and avoid pretentious or overly formal language. Write to communicate, not to impress. Say what you mean, and mean what you say. Don’t dumb down, but don’t let your writing get in the way of your message. There’s a fine line between elegance and pomposity. 4. Select the strongest nouns and verbs before you select adjectives and adverbs. Words that modify nouns and verbs can enhance clarity of thought and vividness of imagery, but if they upstage the words they’re supposed to support, strengthen the actor and action words. When you do so, an adjective or adverb may no longer be necessary. 5. Seek opportunities to use repetition for rhetorical effect while, at the same time, you watch for careless redundancy. Take care that you don’t repeat yourself unless you do so to emphasize your point. 6. Read your draft aloud to help you refine grammar and usage. If something doesn’t sound right to you, it probably doesn’t read right to your audience, either. Recitation of your writing is time consuming, but that’s how you find the awkward wording or phrasing you didn’t stumble over in your silent review. 7. Ask someone else to read your writing and critique it. People you draft to read your draft need not offer solutions to problems of grammar, usage, organization, and logic; they can simply highlight problematic words, phrases, sentences, and passages, and offer more detail if necessary while leaving the problem solving to you. This last step isn’t practical for every writing task or assignment, but if a piece of prose is important enough to you, and you have a reliable, word-savvy person on hand, ask to borrow their eyes and the brain attached to them. (You, of course, will reciprocate when called on.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:4 Types of Gerunds and Gerund PhrasesWork of Art TitlesEducational vs. Educative

Aristotle Assignment Example | Topics and Well Written Essays - 500 words

Aristotle - Assignment Example Nicomachean ethics derives its name from Aristotle’s son, Nicomachus, for whom the books were dedicated. The central point in Nicomachean ethics is the question of the nature of a good life and how best man ought to live a good life on earth (Kraut, 2006). Aristotle’s answer to this was very fundamental in the development of virtue ethics in modern day philosophy. Nicomachean ethics begins by reflecting on whether there is an ultimate goal that all human life aims at. This goal is the ultimate good that all men hope to enjoy in their lifetime. According to Aristotle, such a goal must be complete, self sufficient, final and continuous. Aristotle concluded that the ultimate good upon which all human life should be based in happiness. The main objective of Aristotelian ethics is to find out how best one can achieve happiness. Human beings can achieve happiness when they live a virtuous lifestyle. Aristotle defines virtue as a disposition for one to act in the right way for the right reasons and derive happiness from acting rightly. Virtue is a mean between deficiency and excesses in ones actions. Actions must also be done voluntarily in order for them to be judged to be either good or bad actions. Virtue must emanate from an individual’s conscious choice and must have a purpose. In Nicomachean ethics, Aristotle discusses various virtues including courage, justice, temperance, patience and moderation (Kraut, 2006). Nicomachean ethics discusses various themes such as virtue and happiness, moral education, friendship, and the doctrine of the mean (May, 2010). These themes are spread across all the ten books that make up Nicomachean ethics. Virtue and happiness form the largest part of the discussion on ethics. Virtue leads to attainment of the ultimate goodness of human life, happiness (May, 2010). Another important part of Aristotle’s ethics is moral

Use of PEEP in Ventilation Essay Example | Topics and Well Written Essays - 2000 words

Use of PEEP in Ventilation - Essay Example A ventilator is a mechanism that provides sufficient oxygen to a patient from externally. Normally, during passive exhalation, the alveolar pressure is the same as the atmospheric pressure at the end of exhalation. Positive end expiratory pressure (PEEP) is used mainly to recruit or stabilize lung units and improve oxygenation in patients with hypoxemic respiratory failure thereby the pressure of the alveoli at the end of exhalation is maintained at appropriate level. Measurement of respiratory system mechanics in patients who are subjected to external mechanical ventilation suffering from low tidal volumes is important to assess the status of the ailment and to choose appropriate ventilator settings. (Pilar Saura & Lluis Blanch, 2002). Researches so far carried out have thrown light on the descriptive side of application of PEEP. However no controlled studies have been done to demonstrate the best method of choosing the level of PEEP. In fact most physicians hesitate to use PEEP lev el more than 10cm H2O.(Jesus Villar, 2003,) The primary function of the lungs involves the transfer of oxygen from the inhaled air into the blood and the transfer of carbon dioxide from the blood into the exhaled air. Whenever a patient suffers from the malfunctioning of lungs due to improper gas exchange he is supposed to be within the enclave of respiratory failure. ARDS, the Acute Respiratory Distress Syndrome is often the fertile soil for respiratory failure to get nurtured. In ARDS there is sudden respiratory failure due to the rapid accumulation of fluid in the lungs following an abrupt increase in the permeability of the normal barrier between the capillaries and the alveoli air sacs in the lungs. This damages the capillaries and alveoli air sacs. Leakage of fluid from the damaged capillaries to air sacs causing some sacs to collapse and some sacs filled with the fluid. This makes the lung stiff. Gas exchange is

Using ICT to Communicate Essay Example for Free

Using ICT to Communicate Essay This is a 1959 English premier league football results table. The page layout for this is a portrait table. For this particular results table, there are not any images; I think this is because it is a results table for a football league. The sizes of the text do not vary apart from the main title of the table which is extra sports. This is because for the main title, the size of the text is bigger then the other little bits like the name of the teams and the number of points each team has etc. There are not any paragraphs as it is a results table for football. In this particular table. The special feature is that of its colour, the mix between dark yellow, light yellow and the black font writing. This is a questionnaire designed for helping you discover more about yourselves. The page layout for this is of the portrait style. For this particular questionnaire table, there are not any images; I think this is because it is again not a very entertaining kind of text. The sizes of the text do not vary again apart from the title. This is bigger then all the rest of the text because it is the title. There are not any paragraphs as it is again a questionnaire table. There are not any special features for this questionnaire. This is a pie chart representing the results of a survey. The page layout for this is of that of a cylindrical style. For this particular results chart, there are not any images; I think this is because it is again not a very entertaining kind of text but only a circle with different colures representing different results of the survey. The sizes of the text do not vary again. There are not any paragraphs as it is again a pie chart. There is only one special feature for this pie chart and that is, its in a different form to the other kind of result surveys, it is not just a normal old A4 piece of paper with writing, this Is a pie chart with different colours on it! This is a Curriculum Vitae from a 16 year old boy that lives in Loughborough. The page layout for this is of the portrait style. For this particular CV, there are not any images; I think this is because it is again it is not the kind to have pictures in, it is a formal letter. The sizes of the text do vary in this letter. The main heading for this CV is Curriculum Vitae and that is at the top of the page with sub-headings underneath the main one. There are not any paragraphs as it is a letter for employment. There are not any special features for this letter. This is an invoice of a company called at communications. The content in this invoice shows us the account number, the date, the billing period, the address, and then the actual invoice. The page layout for this is of the portrait style. For this particular invoice, there is only one image. That is the companys logo. This is a very simple yet excellent logo or image, it give the companys name and what they do in just this logo. The sizes of the text do vary in this invoice. The main heading for this invoice is the companys logo, and then it goes down to the invoice number and the dates. The size of the texts on this is the same size but it is in a bold style. Moving down the invoice, the size stays the same until the actual Invoice heading comes, this is then enlarged and then also the sizes under this sub heading change, the main headings, which is the first letters of each word in capital and the rest in lowercase letters. These are all the same font thereafter. The font size does change once more when we reach the bottom pf the page, it suddenly goes into a lower size font and the first part is in bold and then thereafter it all stays the same again. There are not any paragraphs as it is an invoice. There are not any special features for this letter. The content for the flyer is a very jolly and eye catching flyer. It includes the time and date of the actual program, the website of the program, the activities that will be happening during the program such as there will be concerts, theatre productions going on during the 4 days of the program. It also mentions were the 4 day programs will be held, at the International stadium of Geneva. The picture or background of the flyer is of the Africa continent, the continent is situated in the centre of the flyer and behind this is a mist of cloud, and this is giving the effect of Africa basically being on top of everything. The layout of this flyer is in a portrait style. The sizes of the text vary because for the main title, the size of the text is bigger then the other little bits like the website of the organisers and also the date and time of the programs. I think this is because the title is the main eye catching text in the whole flyer so it needs to be in a big enough fonts size a nd also needs to have a very professional written title or heading! There are not any paragraphs in this particular flyer. The special features for this flyer is that of its colour, the colour is what made me first notice it, it is a very vibrant colour which would be noticed from a distance. The colour is a key part of this flyer as it makes it what it is! This is a web page showing us how to make web pages. It is telling us to use the facilities they are offering us on the website to design the best possible webpage we can. The page layout for this is of the portrait style but also set out in a web style so suitable for website basically. For this particular web page, there are images; such as at the top of the page, there is a women standing with a clipboards in her right hand. She is in a thinking kind of posture. There is also a many boxes on the left hand side were if hover your mouse over them boxes, then a message of information will appear underneath your mouse arrow telling you what contents are in that category. The sizes of the text do vary in this web page. The main heading for this web page is BEST COMPANY SLOGAN HERE this is at the top of the page with sub-headings underneath it such as welcome to company website!.

Irony of Earthly Power :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  People live life wanting everything they can’t afford. Millions of Americans idealize famous movie actors and musicians, and wish to aspire to that degree of wealth. Many people are envious of such billionaires as Bill Gates, and tell themselves they could have done that. Everyone wants to be rich. They feel that if they had all the money they wanted, they could truly be happy.   Ã‚  Ã‚  Ã‚  Ã‚  The truth is that money and riches really don’t bring anyone an unsurpassable or measureless amount of happiness. For example, winners of the Powerball lottery game may seem to have found happiness, but on a recent Oprah show they told of their extreme depression, and even the debt that money cost them. In fact, being rich or powerful brings just the opposite of happiness. It brings depression, and a legacy of nothingness.   Ã‚  Ã‚  Ã‚  Ã‚  One example of this is seen in Percy Bysshe Shelley’s Ozymandias. A traveler was talking with the speaker of the poem, and describing his recent journey to â€Å"[†¦] an antique land†. (1)1 The traveler tells of a statue, erected for the King2. But now, that statue is â€Å"[†¦] half sunk, a shattered visage lies [†¦]†. (4) Clearly, the King the statue was created for no longer reigns, neither here on earth nor in human minds.   Ã‚  Ã‚  Ã‚  Ã‚  In Shelley’s poem, the traveler describes the characteristics of the King very well, and implies his unhappiness. â€Å"[†¦] whose frown,/and wrinkled lip, and sneer of cold command [†¦]† (4-5) could only be attributes of a deeply unhappy man. Even power over slaves did not delight him. â€Å"[†¦] The hand that mocked them, and the heart that fed [†¦]† (8) on the toils of the slaves did not bring him joy. The King may have been powerful, but that power evidently did not bring him pleasure.   Ã‚  Ã‚  Ã‚  Ã‚  Perhaps the greatest proof that riches and power did not bring the King immense happiness is his decrepit statue. His message to the world is ironic in itself. â€Å"[†¦] Look on my works, Ye mighty, and despair!/Nothing beside remains [†¦]†. (11-12) Perhaps Ozymandias’ can be taken two ways. One way could be a threat to anyone who dares to claim themselves the â€Å"[†¦] king of kings [†¦]†. (10) Ozymandias perhaps was stating to those men ‘Look at my success. No one can ever surpass this success!† The irony is that Ozymandias’ success is now nothing. Nothing remains but his words. The face of his statue is broken, just like his legacy.

Should Smoking Be Illegal

Introduction/Thesis Statement: People who smoke should have the right to smoke if that is their desire. The Bill of Rights states that as an American we have the right to life, liberty, and the pursuit of happiness. For some people, smoking makes them happy and calms them down in stressful situations. As an American it should be your choice as to whether or not you smoke. Our forefathers based our constitution on our basic human rights. Increasingly vocal â€Å"smokers'-rights† groups, allied with some civil libertarians, have decried the work of governmental â€Å"nannies† that â€Å"refuse to treat smokers as adults. † Clark, C. S. (1992, December 4). Crackdown on smoking. CQ Researcher, 2, 1049-1072. Retrieved November 3, 2010, from CQ Researcher Online,http://library. cqpress. com/cqresearcher/cqresrre1992120400. Jefferson City, Missouri just recently passed its own smoking ban, which is city wide. This means that any citizen that might want to smoke will have to hide somewhere to do it. Apparently the smokers, were absent during this election. Making smoking illegal will only have even more far reaching consequences. Small businesses, particularly restaurants, hotels and transit providers, have warned us that smoking bans will cost them the clientele that sustains their livelihoods. Due to current city ordinances in Columbia, Missouri that have banned smoking, there have been at least fifteen local businesses that have gone out of business. News Tribune (2010), Smoking Ban Passes Anti- smoking groups have also been accused of feathering their own nests, spending more on salaries and fund raising than on research. It has been accused of being an industry that provides â€Å"employment for an army of smoker-bashers, and for many, the opportunity to amass personal fortunes,† writes Fred Phillis, a Trumbull, Conn. , public relations consultant and smokers’-rights activist. There is no denying the health risks that are involved when someone smokes. There are over 400,000 deaths per year that have been directly linked to smoking. This should still be our choice to make, just as it is our choice about whether to watch TV or not. While there have been health issues related to second hand smoke, we cannot lose sight of the fact that, they can always go somewhere else to sit. Non-smokers do not have to sit by smokers. There is much to be said about not smoking, my own grandchildren are allergic to cigarette smoke. Also the University of North Carolina researchers reported that children of smokers showed a 38 percent higher chance of ear infections Clark, C. S. (1992, December 4). Crackdown on smoking. CQ Researcher, 2, 1049-1072. Retrieved November 3, 2010, from CQ Researcher Online,http://library. cqpress. com/cqresearcher/cqresrre1992120400. It is still our choice to not smoke around our grandchildren, someone didn’t tell us not to. In the classic mold of social scapegoating, smokers have been stigmatized, ghettoized and threatened with cultural annihilation. â€Å"Smokers are being made to feel like social pariahs,† declares John F. Banzhaf III, a George Washington University law professor who founded the anti-smoking group Action on Smoking and Health (ASH). Conclusion/Closing: â€Å"What we are also losing in this whole debate is science, which has become political,† says Walker Merryman, a vice president of The Tobacco Institute. Those are the business people who hav e to try to operate when their economic life is threatened? † In conclusion I have but one thought â€Å"Give me a place, even if it's outside. But you just can't legislate it out of my life. †

Dialogue Between Plato and Aristotle Essay

Pluto: No, listen. What I am saying is that the environment or form that we live in is full of unevenness, imperfection and impurity this due to the fact that this form is merely a copy of the ideal world that one would understand once they rise above our physical environment and grasp it intellectually. Aristotle: I understand you just fine but I disagree with you. I agree that our world is an imperfect world but I object to the notion that it is not real or that there is another invisible form out there from which it is cloned. I find that preposterous, everything is right here on earth, physically. Pluto: No. What we see on earth ‘physically’ as you say are just mimics or artificial replicas of the real thing only with a lot of imperfections. This is just an illusion of the real thing. Aristotle: How can that be when our natural world is real and physical? Let me explain it to you clearly, our world, this world is made up of many forms. Sure, they may not be ideal, pure or perfect but our senses identify with them. Pluto: Well, our senses identify with them because they are copies of the perfect form and we have knowledge of them. Let me explain it to you. Knowledge must have as its object that which is openly real as juxtaposed with that which is an appearance only, that which is fully real must be fixed, permanent and unchanging- in the realm of being as opposed to that which is in the realm of physical. That is why you call these world ‘physical’ when it is just a perception from the true ideal form. Aristotle: That is absurd! If experience has shown us anything is that individual substances exist and are real, being predicated of the substance and that an individual is not produced by some idea or model the actually exist! Pluto: Now you have joined people inexperienced in the theory of forms. Captives in a cave, bound to the wall with no likelihood of turning your heads. With fire burning behind you, you can only see the wall of the cave and the shadows of the puppets placed between you and the fire. You are incapable to fathom that the shadows you see and the echoes you hear are a reflection of real objects, behind you. This world that is available to our senses exists only as a reflection of the real world. Aristotle: Here is where I differ to you completely! !An individual is not formed from the perception of another’s  mind but from an individual who through germ or seed was able to reproduce another one hence, the seed in the individual would be in potency form because of its capacity to become an individual in future. Every individual is a compound of matter and form, not a mirror or perception of another from another form. Pluto: That is just how easy it is to mistake appearance for reality, just like the captives in the cave experience, they easily refer to the shadows using the names of the real objects that the shadows reflect. This just shows that knowledge is only a reflection of the real ideas in our minds. What is seen on the earth is an imitation of the real thing. The captives, by looking at the shadows may learn what an item is but this does not enable them to claim that it refers to an object, which they have seen. Likewise, we need the physical objects in order to enable us acquire concepts. Aristotle: So your idea is that we live in an imagined world and that is copied from an ideal world and that the physical items and entities we encounter on our day to day activities and with which our senses identify with are merely there for us to acquire concepts? Pluto: Yes. Exactly! Aristotle: You are not serious! You do realize that the possibility of error forces the mind to determine the truth validity of a given statement. Meaning the intellect must have adequate reasons, which can ensure the proposed judgment conforms to reality. These are the foundation of perfect knowledge, knowledge through causes. Not that we originate from some made up form that we cannot access, but that we originate from an individual. Matter is the indeterminate element, which is unchanging, and form is the force and power shaping and developing the individual. That is a structure of two statements leading to correct reasoning. Pluto: So you object to my whole idea? Aristotle: Completely! It lacks a foundation and crumbles upon itself. Your own argument argues that there is need for physical objects to enable us acquire concepts but your idea is based on an unseen form that cannot be confirmed physically. Pluto: We could argue about it for hours. It’s a stalemate. Aristotle: Seems we have found an impasse, but I win!

How To Write A Research Proposal Guidelines And Advices - Paperell.com

How To Write A Research Proposal Guidelines And Advices How To Write A Research Proposal: Guidelines And Advices When students begin to work on a research proposal, they often do not understand what it exactly means. And sometimes, some of them cannot realize the importance of this paper. A research proposal is like a characterization of a study that is created to explore a given problem. Students usually write it to convince others that they have a big and relevant project and they also have enough knowledge and work-plan to finish it. What is its purpose? In most cases, this proposal has to be addressed the following questions: what do you plan to commit, why do you want to do it, and the way you are going to do it. You must answer these questions in your proposal regardless of what you are studying or chosen methodology. The main aim of this work is to show essential concepts.The Structure of The Research Proposal What Do You Need to KnowA general structure of such paper consists of seven sections and below we will give you a short description of each to help you see how your whole work sho uld look. Title. A title should be definitive and descriptive, and it also should give enough information about your article. You need to revisit the title after you have done the article to make sure that it is related to the topic you have chosen. Abstract. It is a short brief that is about 300 words long. It usually includes the main question of your research, the hypothesis, the background and the method of your study. You can describe the procedures, design and the instruments you are going to use and you can give some samples if you want to. Introduction. In the introduction, you need to give the background information and make a kind of framework for your investigation. With the help of it, your readers should understand the relationship between it and your research. Here you write about the purpose of your research, at this stage it can seem that it is quite similar to that in the research paper outline but keep in mind that it has some different features. While writing an i ntroduction, you need to begin with a statement. It is an essential of the construction of your proposal. You need to figure out your question or problem systematically, show the importance of your study, and you can also say something about the priority of this research in your country or a region if this problem needs to be solved. Here you provide the context for your research. Objectives. The objectives of your proposal are the main aims you need to achieve during your study, these objectives can be general and specific. A general objective is what you need to commit to your project and a specific objective usually relates to specific questions which you need to answer in your study. Variables. Now you should identify the key variables of your investigation. There can be independent, dependent, confounding, and background variables: independent variables are something like risk factor, input, characteristic or attribute. Dependent variables are the variables, which can change a result of a level of the independent variables, they are like an effect or an outcome. Confounding variables can mix the effect of the independent variables. And the background variables are about the investigations of particular groups or populations. The characteristics you use must be always clearly figured out for the main aim of your study. Questions and hypotheses. If you have enough information about the main topic you study, you can formulate the hypotheses – they can be described as a prediction or explanation about the relationship between the variables. What about a hypothesis? A hypothesis shows the prediction of the expected outcome and the depth of your knowledge, experience, and creativity. You can use a hypothesis or not use it – this matter depends on different factors like the main aim of your study, your methodology, and your audience. Methodology. The methodology is always important because it will inform the research Committee about your original p lan to handle the problem you work within your research. Like in a dissertation proposal, you should give the clear and concise information for understanding by the reader which methodology you have chosen. Thus, methodology is an important section of your work.These Tips Can Help You To Make Your Research Proposal SuccessfulHow to handle this task excellently? It won’t be simple. However, writing a brilliant proposal will not be a big problem if you follow these tips:Provide a proper context to figure out a study question;Limit the borders of your study to avoid giving excess information;Give some landmark studies examples;Present both theoretical and empirical additions by other scholars and their studies;Don’t forget to be focused on the main question of your research;Give a clear argument for your investigation;Do not give too much details, especially when you write about some minor issues and, on the contrary, give enough details about some major issues;Do not giv e too many citations and incorrect notes;Control the lengths of your article. It should not be too long or too short;Always follow the APA style.We hope these tips will be helpful for you when you prepare your research article. It is not easy, but quite real if you follow a proper structure and remember the main aim of your study.

New Years Ressaylutions 2015

New Years Ressaylutions 2015 It’s that time of year again: New Year’s resolutions. Today I spoke with a friend whose resolutions are beautifully concrete and achievable: Declutter his journals, letters and cards from his apartment, and make sure all his and his parents’ affairs are in order, with all i’s dotted and t’s crossed. I envied the simplicity of that. In my world, one of my personal resolutions looks like this: Build relationships as I take on leading teams and prioritize those relationships over getting stuff done. But still get stuff done. And inspire my teams with energy so they want to satisfy me! This sort of goal is much less straightforward and measurable, but it’s my goal and my resolution. I hope to see great progress in that area by the end of 2015. For now, let’s check in on the resolutions I made last year for my business. How am I doing? 2014 â€Å"Ressaylutions† and Current Status: Increase college essay / personal statement portion of my business to 25% of business. As predicted in my October blog, I reached just about 10%. Most of the marketing efforts I made in good faith did not result in new clients; however I received some inquiries by people doing Google searches (great news for me) and several resume writers have referred clients (thank you- you know who you are if you are reading this!). December is traditionally a busier month for college admissions, so if you know someone applying to school please let them know about The Essay Expert! Roll out a new â€Å"responsive† (mobile-friendly) website. This project is finally on track and I expect to roll out a new site in January! Just missed my 2014 deadline by a smidge. Choose a CRM and project management system. I am still working with an Infusionsoft expert to create these systems. I have reviewed about 100 pages of email messages that will go out to clients and writers in the course of working on various projects. I have now been advised to get the website up and running before implementing Infusionsoft. I look forward to having things run seamlessly by Q2 2015! Serve 250 clients. Total clients this year is 160. I did not reach my goal. I will be looking at my lead generations strategies and expect that my new website and Infusionsoft implementation will support The Essay Expert’s expansion to a wider client base in 2015. Generate 214 success stories. I did not meet this goal (we’re at 50). When I look honestly, I think I may have gotten lazy on my follow-up efforts. I have automated messages that go out to clients but I could do more to reach out individually and personally. My 2015 resolutions are as follows: Increase college essay / personal statement portion of my business to 25% of business. I’m going for this one again and am encouraged by the uptick in this part of my business in the last month! Roll out a new â€Å"responsive† (mobile-friendly) website. This will be happening for real in January! Implement Infusionsoft. See 2015 report! Serve 250 clients. Going for this again! Publish a print version of How to Write a KILLER LinkedIn Profile. I have a publisher all set to go on this project. The challenge is that LinkedIn’s interface changes so frequently; I was almost ready in December to move forward and then almost everything about LinkedIn’s home page and functionality changed! Nevertheless, I’m determined. Implement a robust referral program. I want to encourage people to refer clients to The Essay Expert and to reward them for their efforts. If you have an idea of what would be a great incentive for you, please let me know! Create more internal systems/guidelines. I faced a couple of difficult negotiations this year that might have been prevented by clearer agreements with my writers. Although I have detailed agreements that I sign with all writers, as well as guideline documents, I’m discovering some missing pieces and will be putting those in for 2015. Setting clear expectations is key to running a business smoothly! 2015 is looking to be an exciting year of growth, both personally and professionally (and I happen to believe they are one and the same). What are your New Year’s Resolutions for 2015 and your growth edges? Please share!

Children with special needs in Australia Essay Example | Topics and Well Written Essays - 1000 words

Children with special needs in Australia - Essay Example Most of the times, children with special needs from all over the world are deprived of education. It must be realized that they too need education as much as, or even more than, the children without special needs do. They need this education for the following reasons. Equal Right to Education. It is said that â€Å"education prepares individuals to be self-reliant and self-sufficient participants in society† (Rothstein & Johnson, 2010, p. 69). Children with special needs are already unable to do many things due to their handicap. They need to have, at least, the basic education to lessen instances of untoward further deprivation of â€Å"social, economic, intellectual, and psychological well-being† in the future (Rothstein & Johnson, 2010, p. 69). Their case, however, require a more intense educational techniques and strategies for them to reach their full potential. Improve their Focus. Normally, children are easily distracted. Children with special needs more often have worse cases. They lack focus and are inattentive most of the times (Bainbridge, n.d.). Special education instructors are packed with different ways to deal with this inattentiveness that can improve their focus while they are taught with reading and solving math problems (AutoSkill, n.d.). Many other academic progresses are told to be seen in children attending special education. Interaction. Being as they are, children with special needs are continually facing social issues that deny them the chance to interact with other people (Hart, 2009). When children are put in a classroom with other children with or without disabilities, they will be able to learn ways on how to react on different situations with other people. Children with special needs interacting with other children with special needs will improve their self-worth by seeing that their differences are accepted and it is fine to be who they are. On

Les Croix de Bois Research Paper Example | Topics and Well Written Essays - 1500 words

Les Croix de Bois - Research Paper Example Also, portrayed is the courage shown by soldiers in the face of insurmountable odds. Such unwavering commitment is a necessary pre-requisite for success in war. Once commitment wavers, the war is half lost. Even the most accommodating movie can not capture all the realities of the battlefield. Our feature film is; thus, constrained by several factors among them time (Bernard). The film is one hundred and ten minutes long. Among the realities that did not make the cut is the role of women in war. However, they shall at least get a mention in this paper. The paper shall be brought to a close by studying how the inclusion or seclusion of some aspects relating to the war tie up with traditional French customs (Dorgeles 76). Among the most glaring omissions in Croix de Bois is the role of women. This is even starker considering that the status of the modern day French woman is highly elevated relative to that of the male. However, things have not always been the same. At the beginning of the 18th Century, there was the dawn of the Age of Enlightenment. One of its famous authors was the French philosopher, Jean Jacques Rousseau. According to this leading scholar, women had a leading role in family affairs compared to their male counterparts. They had to breastfeed and educate their children. This was hardly a progressive attitude towards gender relations. As a consequence, even in the film Croix De Bois, women are virtually anonymous. The understanding then was that their place was the home and, therefore, they had no business in the battlefield (Rousseau). However, not even in French history has it always been the case that the place of the women is only in the home. A remarkable exception for instance is Joan of Arc. She inherited a lost battle from Charles VII and miraculously managed to do what her predecessor had failed. She drove away the English and secured an important victory at Patoy, in 1429. It might still be argued that Joan of Arc did this with the help of supernatural powers. Conversely, the fact that this supernatural being chose a female figure to accomplish such a huge fete is in itself a confirmation that women can handle the rigours of battlement (Strachan 246). The movie Croix De Bois censures women as far as their role in the battlefield is concerned. All the cast in the movie are male, for example. They include Fouillard, Gilbert Demachy, Sulphart, Caporal Breval, Vieuble, Brouke, and several others. We witness the fact that women can engage as well as men in combat. As a result, the assumption that their place is only the home is not accurate. Another role that has been performed well by women during war is that of nursing wounded soldiers (Strachan). The case of Florence Nightingale is now legend. She ably provided her services to the soldiers wounded in the Crimean war. This challenges the French notion that women were not up to the task of war. Very important in Croix De Bois is the socio-cultural impact of the war. W ar although it happens many miles away can still affect society. Several problems accompany war. One of them is that the young men (Gilbert Demachy in the movie), and increasingly women, who engage in war usually have families to provide for at home. If they die at war, as is the case in the film, their families are left unattended. There shall be increase in cases of single parent families or even orphans. This directly impacts on society. Crime might

BBA-Strategic Analysis Essay Example | Topics and Well Written Essays - 2000 words

BBA-Strategic Analysis - Essay Example BBA-Strategic Analysis According to Geurden, some banks are good at customer management or even in creating customer access points. The banks plan to focus on the customer service area and outsource the other banking functions like creation, running and operating technologies that implement new financial products. Most banks now days outsource of their technical jobs to data centers. Even bank of America is outsourcing its many parts in the banking infrastructure and this includes the automatic teller machines. Large banks such as the world well known Citibank go even further by putting into place a full range of financial services within each one stop shop bank location to service their clients’ banking needs (Rubin & McNeil, 1977). The banks are in much need of flexible information technology infrastructure to integrate and hasten the accurate reporting of banking services applications with the banks’ bank – end systems. Another trend that banks are happily engaged in is that the banks are convincing companies to outsource the financial services jobs to them. A big bank, Nordea of Scandinavia, even gives companies access to automated payment processing with Microsoft’s Biztalk accelerator for accounting services. Many big banks were originally smaller banks that consolidated and merged to form a big bank. The advantage of mergers and consolidations are that the formerly competitive banks can now share a common database of customers and to blaze the other combining partners’ uncharted territory t generate more sales and interest income.

Microeconomics And Tourism In South Africa Tourism Essay

Microeconomics And Tourism In South Africa Tourism Essay South africa is a country that a has a famous history of racial divisiveness and diversity, but today the rainbow nation is one of the most popular tourist destinations in Africa and in the world as a whole. In the following report we will analyze the microeconomic situation in South Africa. This will help us decide weather the hotel we have chosen is, in fact, the best one. In order to achieve our goal, we will look at the history of the country and talk about South African government and politics. We will also analyze the countries economic situation by looking at the economic growth since 1980, the principal trading partners, the impact of the 2010 World Cup and finally the Gross Domestic Product (GDP) as well as the type of the market economy. Furthermore we will analyze the local economy of the city of Cape Town where the Hotel is located. Thus looking at the lodging Industry and analyze weather the economic strategy is successful or not. We will achieve this by identifying its Strengths, Weaknesses, Opportunities and Threats of the tourism industry as well as for the Arabella Western Cape Hotel and Spa. Finally we will identify the competitors of the Hotel. With this in mind we will begin to define what are our criteria to classify the best hotel and identify weather this Hotel is indeed the best one or not. In the end we will present our conclusions that prove that Hotel can be classified as the best one in South Africa. History of the Country South Africa is located at the southernmost point of the African continent. It has a long 2798 km coastline on the Atlantic and Indian oceans. It is one of the largest and most powerful states in Africa with a population of over 50 million inhabitants. The African country has been inhabited for more than three million years. This country is also known as the cradle of mankind. Diversity in South Africa began very early with the San and the Khoekhoe peoples in the 6th century BC and evolved ever since making it one of the most ethnical diverse country in the world. This diversity is a big part of the rainbow nations conflictual history. In 1487 white settlers set foot for the first time with the portuguese explorer Bartolomeo Dias Today. Later in 1961 it became a republic, but apartheid rules did not leave with the British retreat. Apartheid gave a bad image of South Africa in the world, and other wealthy nations of the world began to boycott its economy because of its racial policies and oppression. But when Nelson Mandela was freed in 1991 the situation started to change, he was elected as president on the first non-racial elections on 27th of April 1994. Since then South Africa came a long way, a black man Jacob Zuma is currently at the head of the state since he was elected in May of 2009. The country has been given the trust and privilege to host last summers biggest event worldwide: the FIFA World Cup which showed the world what South Africa has achieved. They have 11 official languages, the main ones are Zulu, Xhosa and Afrikaans followed by English. It is a member of the African Union, the United Nations, the World Trade Organization, the Common Wealth of Nations, the International Monitory Fund and the NEPAD (New Partnership of Africas Development). Mandelas nation has three capitals, Cape Town which is the legislative capital, Pretoria which is the executive capital and Bloemfontein which is the judicial capital. Johannesburg is not a capital although it is the largest city. It is a middle income emerging country that has a large amount of supplies thanks to their natural resources. The country has a very developed finance, communication, energy and transportation sectors and is ranked as 17th largest stock exchange in the world by the WTO and is in the top 30 in the world in accordance to its GDP. Economy in South Africa The South African economy is ranked as a upper-middle income economy by the World Bank. About a quarter of the population is unemployed and lives on less than US   $1.25 a day. This table shows the economy growth from 1980 to 2010 : Year Gross Domestic Product (bln USD) US Dollar Exchange (early January) Unemployment rate Per Capita Income (as  % of USA) 1980 80.547 0.8267 Rand 9.2 22.56 1985 57.273 2.0052 Rand 15.5 9.81 1990 111.998 2.5419 Rand 18.8 13.10 1995 151.117 3.5486 Rand 16.7 13.24 2000 132.964 6.1188 Rand 25.6 8.47 2005 246.956 5.6497 Rand 26.7 12.34 2010 354.414 7.462 Rand 24.8 15.06 The majority of economical transactions occur around 4 areas: Cape Town, Port Elizabeth, Durban and Pretoria. They are the economical heart of the country and the hubs to the rest of the world. Although these megalopolis can be compared to those of the western world, disparity amongst the countrys region remains. The development is marginal and poverty and HIV are still prevalent. The government demonstrated its commitment to open market, privatization and a favorable investment climate with its introduction of the Growth, Employment and Redistribution (GEAR) strategy which is a South African neoliberal macroeconomic strategy implemented in 1996. As its name says the GEAR strategy   has four more objectives that are embedded on this strategy namely: economic growth, full employment, price stability and balance payment stability. The Rand is the most actively trended emerging market currency in the world. The Rand was the best performing currency against the US dollar between 2002 and 2005, according to the Bloomberg Currency Scorecard. Principal international trading partners of South Africa include Germany, the United States, China, Japan, The United Kingdom and Spain. Chief exports include corn, diamonds, fruits, gold, metals and minerals, sugar and wool. Machinery and transportation equipment make up more than 1/3 of the value of the countrys imports. Other imports are chemicals, manufactured goods and petroleum. Also, South Africa has a big agricultural sector and an exporter of farming products. There are almost a thousand agricultural cooperatives and businesses throughout the country. Agricultural exports constituted 8 % of the countrys exports for the last 5 years and it contributes that 10% of formal employment to the country. Finally, South Africas economy depends largely on the tourism industry which has been identified as one of the key economic sectors with excellent potential for growth. Directly and indirectly, tourism constitutes approximately 7% of employment in South Africa. To develop and exploit the countrys tourism potential, infrastructure and support facilities of which hotels, like the one we chose, are an integral part. The hospitality industry in South Africa has experienced a steady growth during the past years. Different issues in the government really affected the hospitality sector of the country, but there is a reason now to be optimistic.   By hosting the FIFA World Cup it was a great opportunity to boost their economy and especially the tourism sector. A total of 309.554 foreign tourists arrived in South Africa for the primary purpose of attending the event. The continent counted 34% of the worlds foreign tourists, followed by Europe with 24% and Central and South America with 13% The total expenditure in South Africa by tourists who came specifically for the 2010 FIFA World Cup amounted to 3.7 million euros.   The average length of stay of tourists during this period was 10.3 nights.Total awareness of South Africa as a leisure and tourism destination increased by 9% following the event. The intention to visit South Africa in the Short term increased by 35% following the event.   The industry is creating jobs and wealth, it could also play a crucial role in making the countrys economy to be a better one. However, fragmentation remained some serious impediments to South Africas hospitality industry growth. The industry revolved in different types of businesses, such as airlines, boats, bus companies, hotels, car hire, festivals and events, tour guides, retailing and sightseeing destinations. Therefore the South Africans must be proactive and take responsibility to continue to drive change. After the positive market sentiment recorded last September 2010, the tourism industry is in a very good shape especially since 2009 was a particularly bad year also due to the world economy crisis. South Africas tourism boom has had a predictable effect on the performance of the countrys hotels.   South Africa GDP per capita The GDP has grown by more than 4 times in 30 years, that is due to the political and social development since 1980 and especially the abolition of the apartheid which lead to more open economical choices. According to the World Bank, South Africas GDP per capita is currently U$D 3,764 (South Africas GDP adjusted by inflation, divided by the total population). From 1960 until 2008 this figure was U$D 3096.02, with a historical peak of U$D 3764 in December 2008 and a historical low of U$D 2207 in 1960. Although the GDP seems to be increasingly rising, the unemployment rate has reached a dramatical number, 24.8% of the South Africans population is unemployed the rate rose by 15 points since 1980. Demand According to the Horwath Worldwide Hotel Industry Study (2001) South Africa remained the most popular African destination in terms of arrivals in 2000. South Africa is also increasingly becoming a popular international conference destination attracting a large amount of customers from the MICE market. In addition, South Africas hospitality industry continues to attract international investors especially once it was set to host the FIFA world cup and since then investors have been flowing in. In 2010 South Africa recorded 5.5 million arrivals. There was growth in tourist arrivals to South Africa from all regions, with the highest growth coming from the Americas at 91.3% (74,545). Asia and Australasia grew by 41.0% (30,216) and the Africa air markets grew by 30.8% (20,611), while Europe and the Africa land markets grew by 19.1% (43,672) and 5.3% (63,770) respectively.The demand in the tourism industry in South Africa is growing exponentially and the government, investors and hospitality professionals are working together so that the supply meets the constantly rising demand. Supply Profit maximization Profit maximisation is the process by which a hotel determines the price and output level that returns the greatest profit. There are 2 typical ways to achieve profit maximisation: Focus on minimising and control expenses Focus on maximising revenue The Leisure and Tourism Industry South Africa South Africa is known as one of the most sophisticated and promising countries in the whole African continent, and has shown as we have seen it, a strong and consistent improvement in the economy. Its scenic beauty, cultural diversity and reputation for delivering value for money have made it one of the worlds fastest growing leisure and business travel destinations (BRICS countries). Being highly diverse in terms of its, culture, tourist activities and infrastructure. It adapts to every tourism niche, from business, eco- and cultural tourism through to adventure and sport tourism. Its tourism sector began growing significantly since 1994, and due to the importance government gives to tourism in the country. Tourism also generates much of South Africas tax revenue as much as $655 billion in 2005 and influences government spending in infrastructure such as highways, airports, etc. Growing three times faster then the world average. It has become a really important sector, which is creating millions of jobs, employing 212 millions of people. South Africa is becoming more popular among tourist destinations, with 860 000 arrivals per month (statistics from 2008) from which over 10% come from outside of the African continent. The tourism industry has generated a revenue of $3.4 trillion, which represents around 3% GDP. The hosting of the 2010 FIFA World Cup in June and July 2010 remarkably contributed to the countrys economy and development of hundreds of hotels and other hospitality establishments Sà Ã‚ ¾uth à Ã‚ friÑ Ãƒ Ã‚ ° is therefore tà Ã‚ °rgà Ã‚ µting numerous different segments of tourism industry. Such as the afore mentioned domestic tourism, business tourism, eco tourism, cultural tourism but also the adventure tourism. Business Tourism The award of the 2010 FIFA World Cup was just one sign that South Africa was seen as a stable and modern country compared to other African countries. It proved that it posses first-class infrastructure and is an ideal location for intà Ã‚ µrnà Ã‚ °tià Ã‚ ¾nà Ã‚ °l Ñ Ãƒ Ã‚ ¾ngrà Ã‚ µssà Ã‚ µs à Ã‚ °nd Ñ Ãƒ Ã‚ ¾nvà Ã‚ µntià Ã‚ ¾ns.Thà Ã‚ µ Ñ Ãƒ Ã‚ ¾untry hà Ã‚ °s wà Ã‚ µll à Ã‚ ¾và Ã‚ µr 1 000 wà Ã‚ ¾rld-Ñ là Ã‚ °ss Ñ Ãƒ Ã‚ ¾nfà Ã‚ µrà Ã‚ µnÑ Ãƒ Ã‚ µ à Ã‚ °nd à Ã‚ µxhibitià Ã‚ ¾n Ñ Ãƒ Ã‚ µntrà Ã‚ µs. Sà Ã‚ ¾uth à Ã‚ friÑ Ãƒ Ã‚ ° is tà Ã‚ °rgà Ã‚ µting businà Ã‚ µss trà Ã‚ °và Ã‚ µllà Ã‚ µrs for the main reason that they spà Ã‚ µnd à Ã‚ ¾n à Ã‚ °và Ã‚ µrà Ã‚ °gà Ã‚ µ thrà Ã‚ µÃƒ Ã‚ µ to four timà Ã‚ µs mà Ã‚ ¾rà Ã‚ µ thà Ã‚ °n the là Ã‚ µisurà Ã‚ µ travellers. This thrà Ã‚ ¾ugh tà Ã‚ ¾urs and leisure activities such as experiencing the African culture and safari, but also luxury golf courses, shopping and relaxation- bà Ã‚ µfà Ã‚ ¾rà Ã‚ µ à Ã‚ ¾r à Ã‚ °ftà Ã‚ µr thà Ã‚ µir businà Ã‚ µss à Ã‚ °Ãƒâ€˜Ã‚ tivitià Ã‚ µs à Ã‚ °nd thrà Ã‚ ¾ugh rà Ã‚ µturn trips. à Ã‚ n à Ã‚ µstimà Ã‚ °tà Ã‚ µd 6-7% à Ã‚ ¾f Sà Ã‚ ¾uth à Ã‚ friÑ Ãƒ Ã‚ °s fà Ã‚ ¾rà Ã‚ µign visità Ã‚ ¾rs in 2007 wà Ã‚ µrà Ã‚ µ businà Ã‚ µss tà Ã‚ ¾urists. Tà Ã‚ ¾tà Ã‚ °l dirà Ã‚ µÃƒâ€˜Ã‚ t spà Ã‚ µnding by businà Ã‚ µss tà Ã‚ ¾urists tà Ã‚ ¾ $ 2.4 billià Ã‚ ¾n that year. Sà Ã‚ ¾uth à Ã‚ friÑ Ãƒ Ã‚ °s Ñ Ãƒ Ã‚ ¾nfà Ã‚ µrà Ã‚ µnÑ Ãƒ Ã‚ µ industry mà Ã‚ ¾và Ã‚ µd up tà Ã‚ ¾ 3oth plà Ã‚ °Ãƒâ€˜Ã‚ Ãƒ Ã‚ µ in thà Ã‚ µ Intà Ã‚ µrnà Ã‚ °tià Ã‚ ¾nà Ã‚ °l à Ã‚ ¡Ãƒ Ã‚ ¾ngrà Ã‚ µss à Ã‚ °nd à Ã‚ ¡Ãƒ Ã‚ ¾nvà Ã‚ µntià Ã‚ ¾n à Ã‚ ssà Ã‚ ¾Ãƒâ€˜Ã‚ ià Ã‚ °tià Ã‚ ¾ns là Ã‚ °stà Ã‚ µst tà Ã‚ ¾p-40 list à Ã‚ ¾f là Ã‚ µÃƒ Ã‚ °ding dà Ã‚ µstinà Ã‚ °tià Ã‚ ¾ns in thà Ã‚ µ wà Ã‚ ¾rld. Domestic Tourism In 2006 domestic travel grew by 2.7%, nearly 12 million South Africans inhabitants took 37 million internal trips. In those trips 29 million tourists were visiting their family and friends, 2.8 million were traveling for holiday and 1.9 million for business reasons. The issue the tourism department is dealing with, is the challenge to turn the domestic tourism market from visiting family to leisure tourism and thus optimize the increase in the market. Furthermore, the tourism department is running a program called Shot Left, which works on the principle that encourages South African population to travel inside of the country. This is achieved by providing information about tourist attractions, access to tour operators, reasonable prices and tour packages. Eco Tourism Eco tourism is the fastest growing segment of tourism in South Africa thanks to its divà Ã‚ µrsà Ã‚ µ Ñ limà Ã‚ °tà Ã‚ µs rà Ã‚ °ngà Ã‚ µ frà Ã‚ ¾m trà Ã‚ ¾piÑ Ãƒ Ã‚ °l in thà Ã‚ µ sà Ã‚ ¾uth-à Ã‚ µÃƒ Ã‚ °st tà Ã‚ ¾ dà Ã‚ µsà Ã‚ µrt in thà Ã‚ µ Ñ Ãƒ Ã‚ µntrà Ã‚ °l rà Ã‚ µgià Ã‚ ¾n. Thà Ã‚ µ Ñ Ãƒ Ã‚ ¾untrys wildlifà Ã‚ µ is và Ã‚ °rià Ã‚ µd , à Ã‚ °nd is suppà Ã‚ ¾rtà Ã‚ µd by à Ã‚ °n à Ã‚ µxtrà Ã‚ °Ãƒ Ã‚ ¾rdinà Ã‚ °ry bià Ã‚ ¾là Ã‚ ¾giÑ Ãƒ Ã‚ °l divà Ã‚ µrsity. It creates opportunities for tourists which include bird-watching, nature photography, hiking and mountaineering, botanical studies and snorkeling. National and provincial parks in South Africa the world famous Kruger National Park as well private reserves, involve local communities in the management and conservation of natural resources. These communities are becoming aware of their responsibility to the environment, and with that they are also financially benefiting from ecotourism. The countrys prà Ã‚ ¾tà Ã‚ µÃƒâ€˜Ã‚ tà Ã‚ µd à Ã‚ °rà Ã‚ µÃƒ Ã‚ °s increased to 8%, à Ã‚ °nd its mà Ã‚ °rinà Ã‚ µ prà Ã‚ ¾tà Ã‚ µÃƒâ€˜Ã‚ tà Ã‚ µd à Ã‚ °rà Ã‚ µÃƒ Ã‚ °s grew up tà Ã‚ ¾ 20%, in 2010. Adventure Tourism Bà Ã‚ µing à Ã‚ °t thà Ã‚ µ sà Ã‚ ¾uthà Ã‚ µrn tip à Ã‚ ¾f à Ã‚ ° là Ã‚ °rgà Ã‚ µ Ñ Ãƒ Ã‚ ¾ntinà Ã‚ µnt, Sà Ã‚ ¾uth à Ã‚ friÑ Ãƒ Ã‚ ° à Ã‚ ¾ffà Ã‚ µrs 3 000 kilà Ã‚ ¾mà Ã‚ µtrà Ã‚ µs à Ã‚ ¾f Ñ Ãƒ Ã‚ ¾Ãƒ Ã‚ °stlinà Ã‚ µ à Ã‚ °là Ã‚ ¾ng with the mà Ã‚ ¾untà Ã‚ °ins. Thà Ã‚ µ Ñ Ãƒ Ã‚ ¾untrys divà Ã‚ µrsà Ã‚ µ tà Ã‚ µrrà Ã‚ °in, tà Ã‚ ¾gà Ã‚ µthà Ã‚ µr with à Ã‚ ° Ñ limà Ã‚ °tà Ã‚ µ suità Ã‚ µd tà Ã‚ ¾ à Ã‚ ¾utdà Ã‚ ¾Ãƒ Ã‚ ¾r à Ã‚ °Ãƒâ€˜Ã‚ tivitià Ã‚ µs mà Ã‚ °kà Ã‚ µ it à Ã‚ °n idà Ã‚ µÃƒ Ã‚ °l hunting grà Ã‚ ¾und fà Ã‚ ¾r à Ã‚ °drà Ã‚ µnà Ã‚ °linà Ã‚ µ sà Ã‚ µÃƒ Ã‚ µkà Ã‚ µrs. Sà Ã‚ ¾uth à Ã‚ friÑ Ãƒ Ã‚ ° à Ã‚ ¾ffà Ã‚ µrs wà Ã‚ ¾rld-Ñ là Ã‚ °ss Ñ limbing, surfing, diving, hiking, hà Ã‚ ¾rsà Ã‚ µbà Ã‚ °Ãƒâ€˜Ã‚ k riding, sà Ã‚ °fà Ã‚ °ri, mà Ã‚ ¾untà Ã‚ °in biking, rivà Ã‚ µr rà Ã‚ °fting à Ã‚ °nd just à Ã‚ °bà Ã‚ ¾ut à Ã‚ °ny à Ã‚ ¾thà Ã‚ µr à Ã‚ µxtrà Ã‚ µmà Ã‚ µ à Ã‚ °Ãƒâ€˜Ã‚ tivity. Cape town Cape Town is the most popular tourism destination for international arrivals as well as locals. Approximately 1.6 million tourists visited Cape Town in year 2006 and their total spending resulted in $10 billion of revenue. Cape town has recently expanded their International Convention center and now hosts 10% of all conferences and meeting of Africa for international and local business tourists. Also real estate business and construction market has hit its peak, when during the 2010 World Cup many people started to buy summer houses in the city or relocating there permanently. As we can see, there is a tendency for international tourists to visit South Africa more from year to year, which results in overnight stays and demand for accommodation and FB. Furthermore, the Cape Town beaches are very popular for their uniqueness and layout because of the difference in the water temperature. The Atlantic Coast average water temperature is around 13 ° Celsius, and the False Bay has an average temperature between 16 and 17 ° Celsius. Though colder, the Atlantic Coast is famous for its big waves and hosts different events including the Red Bull Big Wave Africa. Issues Unemployment   Has an extreme unemployment rate, which interacts with other social and economic problems( education, crime and poor health outcomes) over 60% of unemployed have been without jobs more than a year. In second quarter of 2010 a number of people with work fell from 61.000 to 12.700 million. Income inequality The country is ranked in the top 10 countries in the world for income inequality. Black people are poorer than colored people Indians and Asians who are poorer than Whites. Public sector strikes In August and September 2010 SA unions organized a 4 week national strike involving 1.3 million public sector workers, demanding a 8.6% wage increase. The strike ended when the government had raised its 5.2% wage increased to 7.5%. Illegal immigration Many South African employers have employed migrants from poorer neighboring countries( Mozambique, Zimbabwe, Malawi and others) for a lower pay than South African citizens. Electricity crisis After unsuccessful attempts by the government to encourage private construction of power generation capacity, the state-owned power supplier Eskom started experiencing deficiency in capacity in the electrical generating infrastructure in 2007. The lack of capacity was triggered by a failure at Koeberg nuclear power station. The supplier has been criticized for failing to adequately plan for and construct sufficient electrical generating capacity. The crisis was resolved in few month, but the margin between available capacity and national demand is still low. The government and Eskom are planning new power station (in 2025). SWOT analysis of the Tourism Industry Strengths: Weaknesses: Emerging economy Union strikes Low labor and fixed costs High poverty level Low tax Lack of skilled labor Better infrastructure and increased destination Unstable currency awareness since FIFA 2010 High rates of HIV/AIDS Opportunities: Threats: Growth of tourism from USA and European countries High crime level Low cost airlines companies (domestic market growth) Economic recession Government spending in tourism Unstable US Dollar Hosting of the 2020 summer Olympics Racial differences Arabella Western Cape Hotel and Spa Description Created in 1998, the Arabella Western Cape Hotel and Spa is situated on the Southwestern coast of South Africa 45 minutes, by car, from Cape Town. The hotel is embraced by the Kogelberg Mountains and bordered by the Bot River Lagoon. The Hotel is near the Cape Wine Route in the the souther tip of Africa near Cape Agulhas, and only 15-minute drive from Hermanus. Perfectly suitable for those who want to relax from the hectic life but dont want to go far away from civilization, the region where the hotel is located is rich in bird life, exquisite mountain landscapes and endless recreational activities. For guests on business there are special conference facilities that deliver standards of professionalism and comfort. General Manager Rob Kucera has been promoted to GM of the Arabella Western Cape Hotel and Spa after three years as a hotel manager at the Westin Grand in Cape Town. Rob joined The Westin Grand Cape Town Arabella Quays as an experienced hotelier, his most notable achievement is the establishment of an extremely focused and effective management team. His business acumen and leadership skills will undoubtedly add tremendous value to the Arabella Western Cape Hotel and Spa and its employees. Rob Kucera has extensive experience, impeccable values and immense dedication added to a huge passion for the industry. These mentioned qualities have definitely earned him the respect from his seniors, peers, employees and guests alike. Rob Kucera has made a tremendous impact on the hotel industry this far in his career and we look forward to his continued success, says Friedrich Schaefer, COO and Area General Manager of Arabella Starwood SA. Facilities Apart from the standard facilities and services as: business center, shopping mall, valet and car rental service, airport transportation service (pick up and drop off), beauty salon, 24 hours Front Desk and Concierge service, childrens playground and babysitting service, restaurants with classic or traditional food, an wireless high internet access coverage on the premisses. The Arabella Western Cape Hotel and Spa provides its guests with : Chapters Library Arabella Spa with indoor and outdoor pools and jacuzzis and massage treatments The African Rainforest Experience- a world first sauna treatment developed in South Africa using African products and inspired by African rains The Sport club with a fitness center, tennis courts, horseback riding, fishing and kayaking The Unique golf course, recently voted the Number Two Golf Course in South Africa and the Top Golf Course in the Western Cape by The Complete Golfer magazine Rooms and Rates The Hotel has 265 rooms in total and brings Deluxe Rooms ( Rate is 1.672 ZAR) These large rooms are perfectly arranged for utmost comfort. Each Deluxe Room has a private balcony or terrace that overlooks garden or swimming pool. Most of 46 rooms are furnished with king size beds or twin single beds. The room can accommodate 2 adults and 1 child under two in a camping cot. Grand Deluxe Rooms (Rate is 1.950 ZAR Around 213 Euro) Offer the same style and comfort as Deluxe Room but has the additional benefit of a magnificent view of the Bot River Lagoon and Arabella Golf Course. Deluxe Suites (Rate is 2.850ZAR around 310 Euro) The room has a separate bedroom and lounge, divided by wooden sliding doors for additional privacy. The bathroom is large and for extra luxury equipped with TV set. A large balcony with loungers offers view of the perfectly manicured grounds and swimming pool. The Deluxe Suites can accommodate 2 adults and 2 children under the age of 12 and one child under the age of 2. Grand Deluxe Suites (The Rate is 3.500 ZAR around 380 Euro) The Grand Deluxe Suite provides the exceptional luxury and comfort of the Deluxe Room, with the addition of magnificent views of the Bot River Lagoon and Golf Course. Presidential Suites (The Rate is 6.500 ZAR around 705 Euro) The room offer luxury and comfort in a superbly appointed private setting complete with a 24 hours butler service to attend to your requirements. The entrance lobby affords access to the guest bathroom and beautiful lounge furnished with a fireplace. A study, accessible through the lounge, ensures a quite area to work or conduct business. Awards Arabella Western Cape Hotel and Spa is the Winner of: Africas Leading Luxury Hotel Africas Leading Spa Resort South Africas Leading Spa Resort   Starwood Hotels and Resorts Worldwide Inc alliance The Arabella Western Cape Hotel and Spa is part of the Starwood Hotels and Resorts Worldwide Inc. Founded by Barry Sternlicht, it is one of the leading hotel and leisure companies in the world, with 1000 properties in nearly 100 countries with over 145,000 employees. They have a variety of brands include : Le Mà ©ridien ®, ElementSM Hotels, AloftSM Hotels, Sheraton ® Hotels Resorts, The Luxury Collection ®, St. Regis ® Hotels Resorts, Westin ® Hotels Resorts, W Hotels ® and Four Points ® by Sheraton. In 1993 Starwood Capital buys its first hotels and by 1994 owns interests in more than 30 properties. Nowadays Starwood celebrates the opening of its 1000th   hotel in China named The Sheraton Qiandao Lake hotel. Environmental sustainability: Starwood aims to conserve energy and water, reduce waste and enhance indoor environmental quality for Starwood guests. This year, in more than 90,000 rooms, guests staying in Starwood properties will be encouraged to turn off the lights. Properties will participate by dimming or turning off non-essential interior lighting, using candlelight in appropriate public areas such as restaurants and bars. Starwoods trailblazing eco-chic boutique Element Hotels brand was launched as the first major hotel brand to mandate that all U.S. properties pursue the U.S. Green Building Councils (USGBC) Leadership in Energy and Environmental Design (LEED) certificate. Globally, Starwood is increasingly focused on integrating environmental sustainability into its operations and it was important to create a partnership with a world-class organization like CI to continue to move that work forward in the most inpactful way, said Sandy Swider, Vice President of Global Citizenship for Starwood. SWOT analysis of the Arabella Western Cape Hotel and Spa Strengths: Location: The Arabella Western Cape Hotel and Spa is situated only 45 minutes from Cape Town offering all the benefits of the city but, at the same time, giving its guests the tranquility and privacy of a remote location. Upscale hotel: Rated a 5 star hotel The Arabella offers only the highest quality service Web page: Very interactive and beautifully designed Starwood alliance: High quality standards and strength of the brand name, the Arabella Western Cape Hotel and Spa profits of the Starwoods achieved awards and new projects such as the Green policy History of the country: Rich historical heritage monuments and architecture Multicultural surrounding Developed infrastructure and superstructure Weaknesses: Location: The hotel is outside of the city area thus the hotel guests have some trouble getting transportation to it, even though the local transportation has improved, the regional transportation is not used at its fullest Lack of skilled labor: All though the school enrollment percentage has grown, this mainly concerns the primary education level. Skilled hoteliers are therefore still foreigners, such as Hotel School students like ourselves. Opportunities: Sports tourism: As we have seen in 2010, South Africa has been given the FIFA World Cup and presented an important economical growth, increasing the potential of their tourism sector. Having this experience, South Africa qualifies for the 2020 summer Olympic Games. We think that The Arabella Western Hotel and Spa should prepare its facilities to accommodate not only the visitors there to watch the games but also the athletes and their needs. Going green policy: Cape Town is ranked 30th greenest city in the world, plus the Arabella is following Starwoods Green Project and by incorporating the ideas and start attracting an eco friendly market segment. Threats: Unemployment rate: With the recession the unemployment rate has increased over the years. making the recovery harder. Furthermore the growth in the South African tourism will feel the crisis if the unemployment rate doesnt decrease, directly influencing the hotel. Seasonality and Occupancy level South Africa is rarely affected by seasonality issues because being situated at the most southern tip of Africa it has an ideal climate whole year round. During high seasons : November January, March April, June July and September October; the occupancy level at the Arabella Western Cape Hotel and Spa is situated, in average, between 85%-95% For the rest of the year, on few occasions that we can call a low season, the occupancy level at the Arabella Western Cape Hotel and Spa is in average 60%-65%. Competitors Within South Africa there are a lot of hotels and up and coming hotels. There is also a necessity for hotel rooms as there is a continuous increase of various tourists. The Marine Hotel Price: 200 à ¢Ã¢â‚¬Å¡Ã‚ ¬ for standard room No of rooms:64 40 minutes ride to city center Facilities: Spa, small conference room for 80 people and The collection boutique Auberge Provence Guesthouse Price : 390 à ¢Ã¢â‚¬Å¡Ã‚ ¬ for standard room No of rooms:90 1 hour drive to city center Facilities: 3 restaurants, Spa and Wellness center, conference rooms max 50 people. Mosselberg On Grotto Beach Price: 190 à ¢Ã¢â‚¬Å¡Ã‚ ¬ No of rooms: 110 1 hour ride to city center Facilities: Swimming pool, Lounge area, Games center, Free Wireless. One and only Cape town Price : 550 Euros No of rooms : 131 Located in the city center Facilities : OneOnly Spa Cape Town, Beauty Center, one Michelin star restaurant (chef Noby Matsuhisa), Conference room for 112 guests maximum. The Vendome Hotel Cape Town Price: 260 Euros No of rooms: 143 Located in the city center Facilities: outside pool, Conference facilities for approximately 220 guests, classic lounge, airport transfer. Based on the research, all the nearest 5 star hotels are very similar when it comes to location. However the prices are different. We discovered that Arabella Western Cape Hotel and Spa is larger than all the nearest hotels. Our hotel is the best place and offers the most, not only for leisure travelers but also for business ones. Long term sustainability Finally we are looking at the actions and ideas that the Arabella Western Cape Hotel and Spa can implement in order to continue to develop and become what we call sustainable in long term. An effective sustainable plan will help and maybe even ensure long life span for the hotel. By thinking about the environment and how our actions affect it we can predict issues that we will have to deal with in the near future. Therefore we can anticipate the loses and c

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How Hybrids Beat Out the Electric Vehicle in the US Automarket Car companies like Toyota and Honda are finally starting to warm up to the idea of marketing more fuel-efficient vehicles, introducing models like the Toyota Prius, the Toyota Highlander Hybrid, and the Honda Civic Hybrid, the three top-selling hybrid vehicles on the market for 20061. While these more fuel-efficient cars do increase the MPG rating to averages of 47mpg, 25mpg, and 46mpg2, one has to wonder why car companies are still turning out vehicle models that are dependent on gasoline at all. In the mid-1990's GM introduced the EV1 in response to the California Air Resources Board (CARB)'s 'zero-emissions' standards, a vehicle that got 55-75 miles per charge (mpc) with lead-acid batteries and 75-150 mpc with the Generation 2 Ovonic nickel-metal hydride batteries3 without zero emissions at the vehicle level whatsoever. So why have car companies forsaken the electric vehicle in favor of the low-emission (but still emitting) hybrid? Car companies like Toyota and Daimler-Chrysle r have partnerships with oil companies like ExxonMobil to improve fuel-economy standards for future vehicles, but none of them involve the development of an all-electric vehicle. Simply, the Bush Administration, backed by oil companies and car manufacturers, can not profit from the mass-production of electric vehicles. Instead, hybrid vehicles that still consume oil and emit greenhouse gases, are this century's compromise between environmentalists and Bush's Big Oil. General Motors has a history of partnering with oil companies to increase profits, starting with the Great American Streetcar scandal in the early 20th century. National City Lines, a holding company of Genera... ...ons. ExxonMobil, February 2006. www.exxonmobil.com 7 Shell Hydrogen: About Shell Hydrogen http://www.shell.com/home/Framework?siteId=hydrogen-en&FC2=/hydrogen-en/html/iwgen/leftnavs/zzz_lhn2_0_0.html&FC3=/hydrogen-en/html/iwgen/about_shell/who_we_are_1208.html 8 Flomenhoft, Gary: ESCI 420 In-class lecture, 2/7 9 Energy Task Force - Wikipedia.com 10 Taxpayers for a Common Sense Whitepaper Website: Vehicles that Qualify for the SUV Tax Break. http://www.taxpayer.net/TCS/whitepapers/SUVtaxbreak.htm 11 Toyota Website: Vehicles: RAV-4 EV http://www.toyota.com/html/shop/vehicles/ravev/rav4ev_0_home/index.html 12 Tesla Motors website - www.teslamotors.com 13 "Who Killed the Electric Car?" Documentary: Sony Pictures Classics, 2006. 14 Toyota Website: Vehicles: RAV-4 EV http://www.toyota.com/html/shop/vehicles/ravev/rav4ev_0_home/index.html

Examine the problems some sociologists may face when using different kinds Essay

?Examine the problems some sociologists may face when using different kinds of experiments in their research (20 Marks) To have control over variables and the environment they are researching, sociologists often use laboratory experiments in research. Lab experiments are used to test a hypothesis in a controlled environment, by altering an independent variable to see the dependant variable being tested changes. Positivists favour this method of research as it is a more scientific approach to research, which aims to identify correlations and patterns in behaviour whilst gathering quantitative data. Carrying out such experiments can cause practical issues for sociologists. One of the main practical issues is that the effect of society on people’s behaviour is very complex, and it is very difficult for researcher’s using lab experiments to identify and control all the variables that may have an influence on behaviour. It would be impossible for a sociologist to research all the influencing factors in a lab experiment, as this is far too complex to carry out in one controlled environment. Furthermore, lab experiments usually involve the study of a small sample as it would not be possible to study a large group of individuals in a controlled laboratory, unless you had a lot of time and this could become costly. This makes it difficult to research large scale social issues that affect behaviour and may also reduce the representativeness of research carried out. For example, Stanley Milgram carried out research on obedience to an authorative figure. He wanted to investigate whether Germans were particularly obedient to authority figures as this was a common explanation for the Nazi killings in World War II. To do so he studied 40 Americans all of whom were male. This is a small scale sample which only represents males and is ethnocentric to American males; therefore it would be difficult to generalise findings to the wider population and other countries. The unnatural settings of a lab experiment means the participants are aware of the experiment taking place. This creates what is called the ‘hawthorne effect’ where the behaviour the participants changes in response to the artificial surrounding and the fact they know they are being studied. As a result this reduces the validity of the results as the participants are not behaving in true-to-life ways and this would not provide a true account of the behaviour being researched. Interpretivists argue that the unnatural setting and low validity means that sociologists cannot gain verstehen, an empathetic understanding of the world from the viewpoint of those being studied. Furthermore, there are ethical issues when conducting experiments on human beings. As a general rule, researchers must gain the informed consent from the research participants. However, when researching child participants or people with learning difficulties it may be difficult to gain informed consent as they would not full understand what they are consenting to